Business Model

The diagram below describes most typical project development phases, using Rational Unified Process terminology.

ICONS Portfolio

ICONS Depending on the project size, its development phases can include:

BUSINESS MODELING & REQUIREMENTS

Our business consultants conduct brainstorming sessions with the client that help determine the business objectives and marketing goals. To ensure that a website and mobile application meets its requirements we track requirement compliance, starting from website and mobile application inception to final deployment and website and mobile application maintenance.

ANALYSIS & DESIGN

The primary result of the analysis and design phase is a technical specification document. This document gives developers and management clear outlines of how the features defined in the specifications would accomplish the desired tasks.

IMPLEMENTATION & TESTING

During implementation phase, the actual work of the project is undertaken to produce the project's deliverables according to the project specifications, and make it ready for testing team. The test phase consists of verification and testing of individual modules that are combined into a built, which is in turn tested and certified.

DEPLOYMENT

This phase achieves client's approval on the project and installs the solution in client's business environment, prepares documentation and helpdesk infrastructure if required. In addition, end-user training may be provided to customer personnel.

This development methodology allows us to guarantee:

  • Effective communication between client and development team.
  • Complete project requirements.
  • Quick startup of the project.

DIGITAL MARKETING

It doesn’t matter how nice is your web site looks, if no one ever found it, by this fact we start with our clients digital marketing plans.

Planning digital marketing plans to attract targeted customers by follow more than 13 channels of digital marketing.

TRAFFIC ANALYSIS

We will analysis your web site visitors and traffic each month to implement required changes according to your website's visitor's navigation by getting the following results:

  • Number of visitors per day.
  • Where they’ve come from?
  • Where they went on the site?
  • How long they stayed?
  • Which page they left on?
  • What browser they were using?
  • What time of day and what day of the week they visited?
  • What words they typed in to a Search Engine to get to you?

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WHO IS ICONS?

ICONS are an Egyptian Information Technology Solution Provider Company engaged in the field of internet solutions and e-marketing.

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